Strands is People Powered Discovery

Strands helps people discover new things from people they care about. Strands gives users the ability to record their activities and keep track of their friends across multiple social networks and services. Based on your aggregated activities, Strands enables discovery of new things based on your own behaviors as well as those of your friends and influencers.

With Strands, you just tell us all of the services and networks you use, and we do the rest. We create a single aggregated "activity stream" that others can track… your favorite videos on YouTube?, your recently played songs from Last.fm, your latest bookmarks from Delicious, stories and articles you have “dugg”, your photos from Flickr, your status updates from Facebook and Twitter. We pull it all together so others can have a single view into what you are into, up to and down with. And vice versa.

Then comes the magic... we take all this information – from both you and your friends – and we pluck out the pearls that we think you’ll really be interested in discovering. What’s hot across the communities of people you care about – regardless of what services they use. And what you think your friends and followers should check out – regardless of where it came from.

Stop searching. Start discovering.